Women in Technology: Gina Lucia

Iconic & Orderable’s content marketers discuss ingenuity, depth of work, and inclusivity in the tech world.

“On the Internet, it tricks the mind into believing that everything moves and happens so fast that it should happen to everyone. But it isn’t. You have to work hard and keep trying to achieve what you want.”

Raised in a creative family, Gina Lucia built creativity and business from an early age. Although she now lives in Bristol, England, Lucia grew up in the West Midlands with two artist parents exploring sculpture, photography, painting and video. “They did this as a leisure activity and then turned it into a career by creating a graphic design business,” she says. However, Gina’s artistic calling was more literary. “I grew up around that business and design mindset, and it wasn’t until I went to college and got my creative writing degree that I translated into writing.”

Lucia has worked in technology for the past 10 years, starting a family business where she codes and designs websites for clients. Eventually, she pursued a solo career in freelance web design. “As website builders like Squarespace and Wix started to become more useful, I switched to content writing and finally could use my Creative Writing degree,” she says.

Now, she is a contract content marketer for Iconic & Orderable, bringing her creative skills to the Liquid Web product line. “I like to think of the role of translating a technical story into something that the average person can understand and understand. I write articles, documents, emails, product descriptions and more for both Iconic and Orderable,” she says.

For Lucia, who is passionate about communication, one of the most appealing aspects of a job in tech is how easy it is to talk to people. “People who work in technology understand what you want or mean on a technical level and understand it a lot quicker,” she says. “They are also not afraid to try new systems and technologies. People in technology are used to moving with technology because technology usually moves very fast. So they are less afraid to adapt.”

Books played an essential role in Lucia’s professional and personal life. “I’m a book lover,” she says. “A lot of the work techniques or changes I make are up to them. But honestly I attribute my success to persistence and never giving up. When I was younger I gave up on everything very quickly. Violin, flute, bass guitar – after a few tries you’ll find it too difficult and give up. As an adult, I realized that things weren’t going to work that way. On the internet, it tricks the mind into believing that everything moves and happens so fast that it should happen to everyone. But it isn’t. You have to work hard and keep achieving what you want.”

Lucia’s work style is deep work. “If you’ve read Cal Newport’s book Deep Work, you know what I’m talking about,” she says. “Or go read it! Deep work essentially means focusing on one task without distractions. This technology sounds simple, but with all the distractions we have these days, it’s not easy.” What this means for Lucia is batching like-minded tasks and completing them all in one deep work session. “Working this way, you can do a lot in a short amount of time. Give me more time to rest.”

For Lucia, progress is about balancing rest and growth. “I enjoy continuous improvement. I think I would be less motivated without it. It’s not just about my work life,” she says. “I enjoy making small 1% improvements on almost anything incremental and sustainable. There is nothing more rewarding than tirelessly looking back over the year and seeing how much progress I have made.”

As for the future of women in tech, Lucia points out that there are still unconscious biases in tech. “There has been some progress, but I think a cultural change is needed,” she said. These biases create institutional barriers that must be removed. So I think we’ll continue to go in the same direction. In favor of diversity, it undermines progress.”

She also points out the importance of promoting more trans women in tech. “Many meaningful movements like Women in Tech may advocate for trans women, but they need to be more explicit on their websites and marketing materials,” she says. “You have to be part of the conversation.”

Lucia believes that the best way to encourage more women to enter the field is for women in tech to speak openly about their experiences. “Young women want to see themselves in these roles.” she says. “If all they see are white people, that makes it a lot more difficult.”

Here are Lucia’s non-fiction book recommendations for the avid reader:

Deep Work: The Rules for Focused Success in a Distracted World By Cal Newport
Grit: The Power of Passion and Perseverance by Angela Duckworth
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Essentialism: The Disciplined Pursuit of Greg McKeown
Brave but not perfect: fear less, fail more, live bolder – Reshma Saujani

Source

Iconic & Orderable’s content marketers discuss ingenuity, depth of work, and inclusivity in the tech world.

“On the Internet, it tricks the mind into believing that everything moves and happens so fast that it should happen to everyone. But it isn’t. You have to work hard and keep trying to achieve what you want.”

Raised in a creative family, Gina Lucia built creativity and business from an early age. Although she now lives in Bristol, England, Lucia grew up in the West Midlands with two artist parents exploring sculpture, photography, painting and video. “They did this as a leisure activity and then turned it into a career by creating a graphic design business,” she says. However, Gina’s artistic calling was more literary. “I grew up around that business and design mindset, and it wasn’t until I went to college and got my creative writing degree that I translated into writing.”

Lucia has worked in technology for the past 10 years, starting a family business where she codes and designs websites for clients. Eventually, she pursued a solo career in freelance web design. “As website builders like Squarespace and Wix started to become more useful, I switched to content writing and finally could use my Creative Writing degree,” she says.

Now, she is a contract content marketer for Iconic & Orderable, bringing her creative skills to the Liquid Web product line. “I like to think of the role of translating a technical story into something that the average person can understand and understand. I write articles, documents, emails, product descriptions and more for both Iconic and Orderable,” she says.

For Lucia, who is passionate about communication, one of the most appealing aspects of a job in tech is how easy it is to talk to people. “People who work in technology understand what you want or mean on a technical level and understand it a lot quicker,” she says. “They are also not afraid to try new systems and technologies. People in technology are used to moving with technology because technology usually moves very fast. So they are less afraid to adapt.”

Books played an essential role in Lucia’s professional and personal life. “I’m a book lover,” she says. “A lot of the work techniques or changes I make are up to them. But honestly I attribute my success to persistence and never giving up. When I was younger I gave up on everything very quickly. Violin, flute, bass guitar – after a few tries you’ll find it too difficult and give up. As an adult, I realized that things weren’t going to work that way. On the internet, it tricks the mind into believing that everything moves and happens so fast that it should happen to everyone. But it isn’t. You have to work hard and keep achieving what you want.”

Lucia’s work style is deep work. “If you’ve read Cal Newport’s book Deep Work, you know what I’m talking about,” she says. “Or go read it! Deep work essentially means focusing on one task without distractions. This technology sounds simple, but with all the distractions we have these days, it’s not easy.” What this means for Lucia is batching like-minded tasks and completing them all in one deep work session. “Working this way, you can do a lot in a short amount of time. Give me more time to rest.”

For Lucia, progress is about balancing rest and growth. “I enjoy continuous improvement. I think I would be less motivated without it. It’s not just about my work life,” she says. “I enjoy making small 1% improvements on almost anything incremental and sustainable. There is nothing more rewarding than tirelessly looking back over the year and seeing how much progress I have made.”

As for the future of women in tech, Lucia points out that there are still unconscious biases in tech. “There has been some progress, but I think a cultural change is needed,” she said. These biases create institutional barriers that must be removed. So I think we’ll continue to go in the same direction. In favor of diversity, it undermines progress.”

She also points out the importance of promoting more trans women in tech. “Many meaningful movements like Women in Tech may advocate for trans women, but they need to be more explicit on their websites and marketing materials,” she says. “You have to be part of the conversation.”

Lucia believes that the best way to encourage more women to enter the field is for women in tech to speak openly about their experiences. “Young women want to see themselves in these roles.” she says. “If all they see are white people, that makes it a lot more difficult.”

Here are Lucia’s non-fiction book recommendations for the avid reader:

Deep Work: The Rules for Focused Success in a Distracted World By Cal Newport
Grit: The Power of Passion and Perseverance by Angela Duckworth
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Essentialism: The Disciplined Pursuit of Greg McKeown
Brave but not perfect: fear less, fail more, live bolder – Reshma Saujani

Source

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