Women in Technology: Elva Sandoval

Liquid Web’s web operations and marketing manager discusses the challenges and joys of working in technology, how to keep her child motivated, and the touch of a high school friend to help her launch her career in the field.

“You have to be very open, willing to start from scratch and open to learning and exploring all the different roles available in the tech world. There are many different paths you can take. Nothing is linear.”

Elva Sandoval was born and raised in Southern California., in North Hollywood. “I grew up in a Hispanic and bilingual family because my parents immigrated to the United States from Mexico when I was a child,” she says.

Sandoval learned early on the importance of collaboration and hard work. A cheerleader in freshman year, she quickly switched to basketball because of her height. (Sandoval is 5’9″ tall.) “Basketball helped shape who I am today,” she says. “I learned to be a ‘team’ player. Work hard to achieve results. My teammates and I put blood, sweat and tears into each season and it helped build the endurance needed for real-world scenarios.”

When she was still in high school (and playing Varsity basketball), Sandoval landed her first job at an e-commerce company called WickedCoolStuff.com. She moved up from her warehouse to the customer service department and eventually into the marketing and creative departments where she helped shoot merchandise for websites and designed email campaigns and graphics. “At the same time, I was learning html/css thanks to MySpace.” she says. “I found myself designing local band Div overlays so that their MySpace profile looked like the original brand-themed website.”

As he got older, Sandoval withdrew from web design. Because he didn’t think he could work full-time with a paid job. “I wasn’t very confident in myself or my skills. So I ended up getting a retail sales job at T-Mobile,” she says. After working in retail for six years, Sandoval returned to college to pursue a career in web design and interactive media. “After four years at the Hollywood Institute of the Arts, I graduated in 2015 with a Bachelor of Arts in Web Design and Interactive Media, to be precise. It was also perfect timing, as it was the beginning of the world wide web boom. I have been working professionally in technology for almost eight years,” she says.

Sandoval says her high school friend Fernando has been the most influential of the many people who have influenced her career journey. “He gave me my first pirated copy of Photoshop. sorry! And he showed a trick when designing a div overlay. It would have been a different story about me and my future career had he not shown what he was doing with his designs.” Her content that Fernando taught her immediately caught her attention and because of her experience with Fernando, she felt comfortable going back to school a few years later to pursue her web design professionally.

Sandoval is now Web Operations and Marketing Manager for Liquid Web. “I’m in charge of the website in particular,” she says. “I work every day to improve the user experience and design of Liquidweb.com and its performance. I manage a team of designers and front-end developers who help make that happen.”

Sandoval loves the challenge of working in technology. He “keeps me on his toes because it’s so fast and he’s always changing and evolving. You learn something new every day, and there is no ‘right’ or ‘wrong’ when it comes to the web. There are many different approaches to optimizing, designing and building a website.” Ultimately, Sandoval likes to collaborate and reflect on others’ ideas. “I’m not trying to design ‘perfect’ designs from scratch. The most successful and impactful projects have always been those that have at least two or three different design iterations,” she says.

From an early age, she learned the importance of determination and hard work. “My parents set an example of a good work ethic. I wanted to make them proud.” Her two children are also a great motivation for Sandoval. “I constantly try to set a good example for them,” she says.

A single mother, she recently became a homeowner at the age of 35. “Working in tech and being able to work remotely has given me the work-life balance I’ve always dreamed of. I can care for my two children while also providing for them and being there whenever they need me. Amazing!”

Sandoval says that when she first stepped into technology, the field was still male-dominated. “Now, honestly, it’s a very good mix. What a surprise. The more women there are in tech, the more likely it is to offer a wider range of products. Men in tech typically design for men. Now we will see much more being designed for women. It’s refreshing,” she says.

If Sandoval could give one piece of advice to women just starting out in tech, it would encourage them to explore. “You have to be very open, willing to start from scratch and open to learning and exploring all the different roles available in the tech world. There are many different paths you can take. Nothing is linear.”

Source

Liquid Web’s web operations and marketing manager discusses the challenges and joys of working in technology, how to keep her child motivated, and the touch of a high school friend to help her launch her career in the field.

“You have to be very open, willing to start from scratch and open to learning and exploring all the different roles available in the tech world. There are many different paths you can take. Nothing is linear.”

Elva Sandoval was born and raised in Southern California., in North Hollywood. “I grew up in a Hispanic and bilingual family because my parents immigrated to the United States from Mexico when I was a child,” she says.

Sandoval learned early on the importance of collaboration and hard work. A cheerleader in freshman year, she quickly switched to basketball because of her height. (Sandoval is 5’9″ tall.) “Basketball helped shape who I am today,” she says. “I learned to be a ‘team’ player. Work hard to achieve results. My teammates and I put blood, sweat and tears into each season and it helped build the endurance needed for real-world scenarios.”

When she was still in high school (and playing Varsity basketball), Sandoval landed her first job at an e-commerce company called WickedCoolStuff.com. She moved up from her warehouse to the customer service department and eventually into the marketing and creative departments where she helped shoot merchandise for websites and designed email campaigns and graphics. “At the same time, I was learning html/css thanks to MySpace.” she says. “I found myself designing local band Div overlays so that their MySpace profile looked like the original brand-themed website.”

As he got older, Sandoval withdrew from web design. Because he didn’t think he could work full-time with a paid job. “I wasn’t very confident in myself or my skills. So I ended up getting a retail sales job at T-Mobile,” she says. After working in retail for six years, Sandoval returned to college to pursue a career in web design and interactive media. “After four years at the Hollywood Institute of the Arts, I graduated in 2015 with a Bachelor of Arts in Web Design and Interactive Media, to be precise. It was also perfect timing, as it was the beginning of the world wide web boom. I have been working professionally in technology for almost eight years,” she says.

Sandoval says her high school friend Fernando has been the most influential of the many people who have influenced her career journey. “He gave me my first pirated copy of Photoshop. sorry! And he showed a trick when designing a div overlay. It would have been a different story about me and my future career had he not shown what he was doing with his designs.” Her content that Fernando taught her immediately caught her attention and because of her experience with Fernando, she felt comfortable going back to school a few years later to pursue her web design professionally.

Sandoval is now Web Operations and Marketing Manager for Liquid Web. “I’m in charge of the website in particular,” she says. “I work every day to improve the user experience and design of Liquidweb.com and its performance. I manage a team of designers and front-end developers who help make that happen.”

Sandoval loves the challenge of working in technology. He “keeps me on his toes because it’s so fast and he’s always changing and evolving. You learn something new every day, and there is no ‘right’ or ‘wrong’ when it comes to the web. There are many different approaches to optimizing, designing and building a website.” Ultimately, Sandoval likes to collaborate and reflect on others’ ideas. “I’m not trying to design ‘perfect’ designs from scratch. The most successful and impactful projects have always been those that have at least two or three different design iterations,” she says.

From an early age, she learned the importance of determination and hard work. “My parents set an example of a good work ethic. I wanted to make them proud.” Her two children are also a great motivation for Sandoval. “I constantly try to set a good example for them,” she says.

A single mother, she recently became a homeowner at the age of 35. “Working in tech and being able to work remotely has given me the work-life balance I’ve always dreamed of. I can care for my two children while also providing for them and being there whenever they need me. Amazing!”

Sandoval says that when she first stepped into technology, the field was still male-dominated. “Now, honestly, it’s a very good mix. What a surprise. The more women there are in tech, the more likely it is to offer a wider range of products. Men in tech typically design for men. Now we will see much more being designed for women. It’s refreshing,” she says.

If Sandoval could give one piece of advice to women just starting out in tech, it would encourage them to explore. “You have to be very open, willing to start from scratch and open to learning and exploring all the different roles available in the tech world. There are many different paths you can take. Nothing is linear.”

Source

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