Why Your eCommerce Website Needs a Dedicated Server

As online sales continue to grow, the demand for robust ecommerce hosting is increasing. Traditional brick-and-mortar retailers are also recognizing the potential of selling online. The right hosting provider can help small business owners and established retail chains transform all or part of their business into a successful online solution.

What is Ecommerce Hosting?

A well-managed e-commerce site can handle multiple visitors from anywhere in the world to support sales every day. To increase revenue, your ecommerce site needs to stand out and offer a unique solution among its growing competitors. A web hosting solution must also provide reliable performance and security to build customer trust and increase sales.

When it comes to e-commerce solutions, uptime is critical. Downtime can drive potential sales, so you should have a host that guarantees 99.9% uptime. A reputable hosting company should also provide technical support to quickly resolve any issues that may arise. You must have access to all software and features, including online shopping carts, customer rewards programs, and third-party payment processors.

This is why ecommerce websites need dedicated servers to seamlessly deliver a better shopping experience to their customers.

Why Dedicated Servers?

As a business owner, you are probably well aware that peak season translates to increased sales. The same goes for websites. Whether you’re running an e-commerce store or a marketing website for your brand, you’re likely experiencing traffic spikes that far exceed your typical monthly traffic.

But simply waiting for customers to flock to your site isn’t enough. Instead, you should take precautions and take steps to prepare for these traffic spikes. Failure to do so can strain your server infrastructure and cause your website to go down, resulting in lost sales and customer dissatisfaction.

To avoid this, we recommend switching to a dedicated server hosting setup. This will ensure that your website is up and running even during the busiest times, so you can capture every last dollar your ecommerce website needs.

What are the benefits of a dedicated server?

Unlike other hosting solutions, a dedicated server is only for you and not for any other business. It works exclusively with all resources to support the traffic of your website (or web app). You can also customize and configure a dedicated server to meet your business needs based on your technology stack, assets and customer size.

Here are 8 reasons why you need a dedicated server for your ecommerce website.

1. Dealing with traffic growth

High traffic is both a blessing and a curse. On the one hand, more traffic means more sales. On the other hand, too much traffic can overload your servers and take your website offline, frustrating your customers and reducing your sales.

Dedicated servers allow you to build up enough capacity to handle traffic spikes of any size. Unlike a shared server, the CPU and RAM installed on a dedicated server are reserved exclusively for users.

2. Enables faster transactions

Increased traffic can slow down your website to accommodate all requests to its servers even when you are not offline. A slow website also prevents visitors from spending a lot of time on the website, and more visitors are likely to leave the website without purchasing anything.

With dedicated servers, you can always count on top performance. Servers process transactions efficiently when properly configured.

3. Improved security

Security is essential because e-commerce websites handle a lot of sensitive information, from personal information to credit card numbers. Shared servers apply the same default security settings for all tenants with little detail. Dedicated servers allow you to control every aspect of your hosting environment, from firewalls to backups to software installation.

4. Provide a better user experience

Visitors tend to return to websites that offer a better user experience, which means they are more likely to sell. In addition to loading pages quickly and serving requests, a website powered by dedicated servers guarantees nearly 100% uptime and can be a reliable resource for your audience.

5. Improve cost efficiency

Some websites choose to handle traffic spikes with a cloud-based, pay-as-you-go solution. Cloud-based infrastructure can scale very quickly as needed. However, this extra power often comes at a wholly unexpected cost.

Dedicated servers make planning and budgeting easier by knowing all costs in advance and ensuring predictability.

6. Improve your SEO

Fast websites please visitors, and Google and other search engines tend to include loading times in their algorithms and rank fast websites higher. High search rankings do wonders for your business, especially during busy shopping seasons.

7. Achieving maximum privacy

Any business that deals with sensitive data needs to keep that data secure and private. Dedicated servers create the perfect environment for privacy since you don’t share any components or resources with anyone.

Privacy-conscious governments, institutions, and healthcare providers tend to rely on dedicated servers for their needs. So even with regulatory measures like HIPAA, we recommend using dedicated servers.

8. Have enough storage space

Running an ecommerce website means handling and storing lots of files like promotional videos, product images, and how-to’s. It’s important to have enough space to store all your files, transfer them, and retrieve them when needed. Even more so the ability to back up everything and trust those backups.

Dedicated servers make it easy to see how much space is being used and how much free space is left. You can also partition your website, archive, and backup data between hard drives so that your server uses only the data it needs to make your website work.

Learn more about dedicated servers for ecommerce websites

Using dedicated servers for your ecommerce website strategy is paramount to ensuring smooth transactions and safe customer data. It’s very important for large businesses with growing traffic, but it can also be beneficial for small businesses.

No matter how new you are in the world of ecommerce, you can rest assured that your customers will be taken care of. With features such as increased traffic handling capacity, faster transactions, improved security, and a higher level of user experience, hosting an ecommerce platform on a dedicated server is something every business should consider.

You can also expect your costs to come down over time as you perform additional regular SEO measures and finally achieve maximum privacy regarding customer data stored on your servers. If you want to take your ecommerce platform to the next level and manage your customers like never before, switch to a dedicated server. They may be the answers you’ve been looking for.

Contact Liquid Web’s sales staff. We can answer all your questions about dedicated servers and suggest the best option for you based on your current setup and requirements.

Source

As online sales continue to grow, the demand for robust ecommerce hosting is increasing. Traditional brick-and-mortar retailers are also recognizing the potential of selling online. The right hosting provider can help small business owners and established retail chains transform all or part of their business into a successful online solution.

What is Ecommerce Hosting?

A well-managed e-commerce site can handle multiple visitors from anywhere in the world to support sales every day. To increase revenue, your ecommerce site needs to stand out and offer a unique solution among its growing competitors. A web hosting solution must also provide reliable performance and security to build customer trust and increase sales.

When it comes to e-commerce solutions, uptime is critical. Downtime can drive potential sales, so you should have a host that guarantees 99.9% uptime. A reputable hosting company should also provide technical support to quickly resolve any issues that may arise. You must have access to all software and features, including online shopping carts, customer rewards programs, and third-party payment processors.

This is why ecommerce websites need dedicated servers to seamlessly deliver a better shopping experience to their customers.

Why Dedicated Servers?

As a business owner, you are probably well aware that peak season translates to increased sales. The same goes for websites. Whether you’re running an e-commerce store or a marketing website for your brand, you’re likely experiencing traffic spikes that far exceed your typical monthly traffic.

But simply waiting for customers to flock to your site isn’t enough. Instead, you should take precautions and take steps to prepare for these traffic spikes. Failure to do so can strain your server infrastructure and cause your website to go down, resulting in lost sales and customer dissatisfaction.

To avoid this, we recommend switching to a dedicated server hosting setup. This will ensure that your website is up and running even during the busiest times, so you can capture every last dollar your ecommerce website needs.

What are the benefits of a dedicated server?

Unlike other hosting solutions, a dedicated server is only for you and not for any other business. It works exclusively with all resources to support the traffic of your website (or web app). You can also customize and configure a dedicated server to meet your business needs based on your technology stack, assets and customer size.

Here are 8 reasons why you need a dedicated server for your ecommerce website.

1. Dealing with traffic growth

High traffic is both a blessing and a curse. On the one hand, more traffic means more sales. On the other hand, too much traffic can overload your servers and take your website offline, frustrating your customers and reducing your sales.

Dedicated servers allow you to build up enough capacity to handle traffic spikes of any size. Unlike a shared server, the CPU and RAM installed on a dedicated server are reserved exclusively for users.

2. Enables faster transactions

Increased traffic can slow down your website to accommodate all requests to its servers even when you are not offline. A slow website also prevents visitors from spending a lot of time on the website, and more visitors are likely to leave the website without purchasing anything.

With dedicated servers, you can always count on top performance. Servers process transactions efficiently when properly configured.

3. Improved security

Security is essential because e-commerce websites handle a lot of sensitive information, from personal information to credit card numbers. Shared servers apply the same default security settings for all tenants with little detail. Dedicated servers allow you to control every aspect of your hosting environment, from firewalls to backups to software installation.

4. Provide a better user experience

Visitors tend to return to websites that offer a better user experience, which means they are more likely to sell. In addition to loading pages quickly and serving requests, a website powered by dedicated servers guarantees nearly 100% uptime and can be a reliable resource for your audience.

5. Improve cost efficiency

Some websites choose to handle traffic spikes with a cloud-based, pay-as-you-go solution. Cloud-based infrastructure can scale very quickly as needed. However, this extra power often comes at a wholly unexpected cost.

Dedicated servers make planning and budgeting easier by knowing all costs in advance and ensuring predictability.

6. Improve your SEO

Fast websites please visitors, and Google and other search engines tend to include loading times in their algorithms and rank fast websites higher. High search rankings do wonders for your business, especially during busy shopping seasons.

7. Achieving maximum privacy

Any business that deals with sensitive data needs to keep that data secure and private. Dedicated servers create the perfect environment for privacy since you don’t share any components or resources with anyone.

Privacy-conscious governments, institutions, and healthcare providers tend to rely on dedicated servers for their needs. So even with regulatory measures like HIPAA, we recommend using dedicated servers.

8. Have enough storage space

Running an ecommerce website means handling and storing lots of files like promotional videos, product images, and how-to’s. It’s important to have enough space to store all your files, transfer them, and retrieve them when needed. Even more so the ability to back up everything and trust those backups.

Dedicated servers make it easy to see how much space is being used and how much free space is left. You can also partition your website, archive, and backup data between hard drives so that your server uses only the data it needs to make your website work.

Learn more about dedicated servers for ecommerce websites

Using dedicated servers for your ecommerce website strategy is paramount to ensuring smooth transactions and safe customer data. It’s very important for large businesses with growing traffic, but it can also be beneficial for small businesses.

No matter how new you are in the world of ecommerce, you can rest assured that your customers will be taken care of. With features such as increased traffic handling capacity, faster transactions, improved security, and a higher level of user experience, hosting an ecommerce platform on a dedicated server is something every business should consider.

You can also expect your costs to come down over time as you perform additional regular SEO measures and finally achieve maximum privacy regarding customer data stored on your servers. If you want to take your ecommerce platform to the next level and manage your customers like never before, switch to a dedicated server. They may be the answers you’ve been looking for.

Contact Liquid Web’s sales staff. We can answer all your questions about dedicated servers and suggest the best option for you based on your current setup and requirements.

Source

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